Show

This is where Live Event meets CD and DVD. 
Beyond the design of a package is the logistics of the project. In this case Allison Moorer had the opportunity to put on a live show with her band, her sister Shelley Lynn and guest star Kid Rock. 

I had the opportunity to co-ordinate the photography and art direct the shoot on the fly.
So I began, on the day of, by having the photographer, Thomas Petillo shoot all day from practice to dress rehearsal to show time.

Thomas took over 3200 photographs that all had to be edited and approved by the label and artist. In order to make budget and have a dual package, I convinced the label it was doable by disposing of the jewel case and not printing a booklet. 

Problem Solved!